Empty Refrigerator

Sylvia Lehnen writes in Connecting the Dots at SDN about portal content. I really like the refrigerator analogy

Market studies have shown that up to 50% of portal project fail not because of technical issues, but because the portals couldn’t attract users or get them to come back. It’s like an empty refrigerator, it doesn’t matter how great the refrigerator is when there are only a few stale items inside.