By Dan Ariely
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Beta Thoughts is the weblog of Pankaj Narula. Pankaj works in the enterprise software space as a SAP NetWeaver Solution Architect at ACS Systech of San Jose CA. You can read more about me on About page or see my LinkedIn profile by clicking below.
Micromotives and Macrobehavior by Thomas C. Schelling
The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and S by Michael A. Cusumano