Empty Refrigerator

Sylvia Lehnen writes in Connecting the Dots at SDN about portal content. I really like the refrigerator analogy

Market studies have shown that up to 50% of portal project fail not because of technical issues, but because the portals couldn’t attract users or get them to come back. It’s like an empty refrigerator, it doesn’t matter how great the refrigerator is when there are only a few stale items inside.

09. July 2004 by pankaj
Categories: SAP | 1 comment

One Comment

  1. Did read and enjoyed it too – i guess that’s why its a hard time selling products like EP (and i remember well from trying to sell EAI) – generic products have an advantage to the architect: They are generic. Generic products have a disadvantage to the customer: They are genery… (and its about us to fill them with life ;)